Founded in 2015 by cycling enthusiasts, we craft professional gear to infuse every ride with confidence and passion.
Guided by "Technology Empowers Cycling," we merge premium materials with ergonomic design for safety, comfort and performance.
We innovate cycling equipment constantly, build rider communities, and inspire more people to embrace cycling's freedom and health.
Our R&D team comprises 28 experts from materials engineering, ergonomics, and mechanical design fields, 12 of whom possess over 10 years of experience in cycling equipment development. The laboratory is equipped with 3D motion capture systems, environmental simulation chambers, and 100,000-cycle abrasion testing machines, with 15% of annual sales invested in technological innovation.
The 2023-launched "AirFlow Ventilation System" achieved a 37% cooling efficiency improvement through optimization based on 128 sets of real rider data; independently developed "FlexGuard Protective Material" reached Level 2 protection in EN 1621-1 testing while being 22% lighter than industry average. We maintain long-term partnerships with Switzerland's SGS Laboratory and Germany's DIN Standards Association to ensure each product complies with 12 global authoritative certification standards.
As of March 2024, we have established official cycling communities in 56 countries worldwide, with a cumulative registered membership of 187,000. The monthly "Global Ride Challenge" online cycling event attracts an average of 23,000 participants; annual summer offline cycling carnivals across Europe, North America, and Asia saw over 5,000 participants in the 2023 Germany stop alone. The community platform "RideMate" offers route planning, equipment exchange, and event registration functions, with 42,000 daily active users and 1.26 million shared cycling routes generated.
We've partnered with international cycling rescue organizations to establish the "Global Ride Rescue" emergency support network covering 2,000 popular cycling areas, having provided wilderness rescue services to 327 cyclists. User satisfaction remains at 96.3% with an NPS (Net Promoter Score) of 72, significantly exceeding industry averages.
